Perception is Reality
Posted by kathyhagens on February 24, 2012Marketing. Sales. Customer service. Branding. Recruiting. The customer experience. See a link? If you don’t, you’re missing the boat. And you may be putting your company in jeopardy. All companies have a brand. It doesn’t matter if that company is a Fortune 50 global publicly-traded corporation or a privately held regional company. Or if the company is a family owned and operated business or a one person entrepreneurial start-up. They all have brands. And brands are a direct result of image. And many other efforts. Certainly strategic and integrated
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