Archive of February 2012

Perception is Reality

Posted by kathyhagens on February 24, 2012

Marketing.  Sales.  Customer service.  Branding.   Recruiting.  The customer experience.  See a link?  If you don’t, you’re missing the boat.  And you may be putting your company in jeopardy.  All companies have a brand.  It doesn’t matter if that company is a Fortune 50 global publicly-traded corporation or a privately held regional company.   Or if the company is a family owned and operated business or a one person entrepreneurial start-up.  They all have brands.  And brands are a direct result of image.  And many other efforts.   Certainly strategic and integrated

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